(Program Support)

Use the following questions to guide you through the preparation of a project brief. The brief should be no more than 10 pages and all questions must be answered. Use the word processing application and format of your choice and attach the brief to the General Application form when submitting the application.

  1. Why is this project being undertaken?
  2. Have you involved the target population in shaping the goals and activities associated with this project? If so, how? If not, why not?
  3. How will the project meet identified needs of the target population?
  4. What are the goal(s) of this project and what are specific measurable objectives? You should have at least one outcome objective as well as process objectives. Please see the examples below of outcome and process objectives.
    NOTE: you will be expected to track these objectives and report on level of attainment over the course of the project.
  5. How do you plan to track progress toward reaching these objectives.
  6. What methods wil you use to achieve your objectives?
  7. Any other information that you think would be important for the Foundation to know about this project.


Objectives are indicators of achievement that are measurable in some way. All objectives should include an indicator statement, a target population, a time frame, and the amount of change expected in the indicator. For example, the number of eye surgeries (indicator) among older adults (target population) will increase by 50% (amount of change) in one year (time frame).

Outcome and Process objectives are defined below:

OUTCOME OBJECTIVES: Direct results of the program that are stated in terms of performance and not effort. They should described changes in knowledge, attitude, behavior, skill, community capacity, health status or health care utilazation.

PROCESS OBJECTIVE: Activities which must be performed in order to accomplish the outcome objectives.


Goal: To improve the ability of low-income famalies to manage their asthma.



The average number of days of school absence will decrease by 30% among program participants during the first year of the program.
Average number of emergency room visits for asthma among program participants will decrease by 50% during the first year of the program.
Ninety percent of parents and children seen in the asthma clinic will be able to demonstrate correct use of the peak flow meter.


Clinicians will document patient education provided to asthma patients/families during their visits 80% of the time.
Patient surveys will be administered every six months to 10% of the clinic population.


Goal: To reduce the use of emergency department for non-emergency conditions.



The number of patient visits to the ER for non-emergency conditions will decrease by 20% during the first year of the program.
At least 75% of follow-up appoinments in primary care clinics for non-emergent emergency department visits will be kept during the first year of the program.
At least 80% of patients seen in pediatric, primary care and internal medicine clinics during the firest six months of the program will be able to describe the Ask-A-Nurse program and options for after-hours care.


Utilization of the Ask-A-Nurse Service will increase by 30% during the first six months of the program.
The pediatric service will ad 10 additional hours per week of late afternoon, evening and weekend clinic time during the first year of the program.